BTU #91 - Seth Jordan: Marines to Founder of Dog Tag Brewing


“I wanted to use something that I thought was special that was tied to my Marine Corps time, which is the celebratory nature of using beer as a way to give back. And I'm proud to say that this grew into a movement, and we're excited about the work that we do."– Seth Jordan

Seth Jordan is the Founder & Chairman of Dog Tag Brewing Foundation, a brewery that provides the highest quality crafted beers that deliver a message of gratitude for the selfless sacrifice of our nation’s military. Dog Tag Brewing donates 100% of profits to benefit charities created or selected by Gold Star Families,the families of fallen warriors.

He graduated from Clemson University in South Carolina and went to work for ESPN in New York City, but felt compelled to serve after 9/11. He served as an officer in the Marine Corps for nearly 10 years as a Naval Aviator and UH-1 Helicopter pilot with over 250 combat missions flown. He started Dog Tag Brewing after leaving the Marine Corps.

The top reason to listen to this episode is:

  1. Support - Seth established a Brewery where all of the profits go to supporting veteran families and the causes they believe in. It's a great example of using one's career for a purpose greater than oneself
  2. Entrepreneurship - Seth talks about starting a business, a brewery, and a foundation all at the same time
  3. Mentors - Seth does a great job of talking about how to find and learn from mentors as veterans pursue their civilian career

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Show Notes

  • 3:45 - Seth's Background
  • 4:30 - Seth's decision to join the Military from the civilian sector
  • 5:22 - Seth's decision to leave the Marine Corps
  • 6:28 - When Seth first started to think about starting his own brewery
  • 8:04 - Seth's decision to donate all profits he makes to help veteran causes
  • 12:27 - What it was like to start a brewery and advice to other veterans seeking to start their own company
  • 16:52 - Advice for veterans seeking a mentor - how to find them and evaluate when to bring them on in a more formal capacity
  • 22:00 - How often Seth meets with this mentors and advisors
  • 24:16 - What Seth's day-to-day life looks like
  • 27:16 - Advice on finding work-life balance
  • 31:24 - The most valuable skill Seth took away from the Marine Corps that has helped him at Dog Tag Brewing
  • 32:12 - One skill that Seth had to develop since leaving the Marine Corps
  • 33:50 - What advice Seth would have given to himself when he first left the Marine Corps
  • 39:37 - Resources Seth recommends to all veterans
  • 44:00 - Final words of wisdom
  • 47:50 - Where you can find out more about Dog Tag Brewing and how you can support Seth and his mission